Wednesday, November 21, 2012

Who Needs Analytics?

Everyone uses analytics, whether they know it or not.  Wikipedia says "Analytics is the discovery and communication of meaningful patterns in data." (

Toddlers discover patterns in sound data to learn language, identify food vs. non-food object data to eat, find repetitive patterns in behavior data to play games, and generally categorize action data in order to interface with other people. 

Learning to recognize analytics in everyday activities empowers.  Government agencies, medical providers, retail stores and their marketing agents, as well as other organizations collect and analyze data about us around the clock.  When we collect and analyze our own data, we level the playing field.  When we act on that analysis, we're ahead of the game.


No comments:

Post a Comment